Gottlieb Hauser’s legacy: shaping the future of Alpina and Swiss watchmaking
chapter 01 - beginnings
Major Contributions
1. Standardization of Parts: Hauser introduced standards for movements and watch components, which simplified repairs and allowed for greater interoperability between parts.
2. High-Quality Sports Watches: Under his leadership, Alpina became a pioneer in the production of watches for athletes and adventurers. Alpina watches were known for their durability, designed for tough environments, an avant-garde concept for the time.
3. International Expansion: Hauser expanded Alpina’s distribution network beyond Switzerland’s borders, helping to establish global recognition for Alpina watches.
The Legacy of Alpina Watches
After Hauser’s death, Alpina continued to thrive, becoming a renowned brand for its durable and stylish timepieces. In the 1930s, Alpina introduced iconic models like the Alpina 4, which laid the foundation for modern sports watches. Today, Alpina is recognized for its historical connection to innovation and adventure, largely thanks to the vision of Gottlieb Hauser.
His role in the Swiss watch industry remains an inspiration, and his impact is visible in the enduring success of Alpina Watches.
ALPINA LEGACY chapter 01 - beginnings
